When Cricketers Become Influencers

Key Takeaways

• IPL cricketers are more than athletes — they’re major influencers shaping trends online.
• With more than  270 million followers on Instagram, Kohli is considered the king, combining workouts, exercises, style, and connecting with his fans. 
• Players such as Hardik, KL Rahul, Rohit, and Dhoni have their own spins from high-end to relaxed and overall true to themselves. 
• IPL Players’ social feeds drive businesses, launch businesses, and build personal brands off the pitch.
• Cricket has evolved into a full-blown lifestyle movement, with IPL stars leading the cultural shift.

Have you ever stalked a cricketer’s Instagram just to scrutinize what they are consuming or what products they are promoting? You are not alone in this.

Nowadays, Cricket is more than just a sport; an entire industry is behind it, and more and more players are choosing to become a part of this phenomenon.

Brands like Sky 247 are tapping into this influence and partnering with players to reach massive audiences.

This came in popularity since Kohli became the first Indian cricketer to have over 250 million followers on Instagram (Source: The Economic Times),

With such a massive reach, your favorite cricketers are constantly influencing, shaping trends, and even launching brands, including you.

You may now go through this blog, which looks into how cricketers have stepped off the pitch and into the social feeds.

The IPL Stars Who Rule Social Media

From dance reels to never-before-seen footage, there is no shortage of IPL-related content on social media. 

It is as if these players don’t even need to pick up a bat, they will continue to win the hearts of fans online. 

There, they have been able to shape their lives into a spectacle, engaging with their fans and drawing them closer to the sport whenever they are away from the field.

Here’s a lineup of IPL cricketers who are total bosses when they’re not on the field:

Virat Kohli (Royal Challengers Bangalore) 

The player is just on another level when it comes to social media presence — we’re talking 270+ million Instagram followers! 

The dude seems to be a fitness enthusiast since he’s always uploading very strenuous workout routines that truly make me feel bad when I miss the gym. 

And let’s not even get started on his fashion game, he is just always impeccable, and the smartest.

Hardik Pandya over at the Gujarat Titans 

He has managed to gain a whopping 26 million followers who seem to enjoy his whole persona.  

He’s got that swagger in everything — from those flashy outfits to cute posts about being a dad, and that all seems like the type who’d be the life of any party.

KL Rahul from Lucknow SuperGiants

Then there’s this man with his 16 million followers who shares a different energy compared to the others.

More of that chill, aesthetic feed with artsy coffee shots, travel pics, and fashion stuff, he kinda makes you want to quit your job and just live his lifestyle.

Rohit Sharma (Mumbai Indians) 

Here comes the captain who keeps it surprisingly real for someone with 30 million followers, which makes him seem super approachable.

His feed is this refreshing mix of family moments, behind-the-scenes IPL stuff, and these dad jokes that are so bad they’re actually good. 

And nobody stays cool like MS Dhoni (Chennai Super Kings). 

Even though the guy has 49 million followers, he rarely makes posts, but when he finally decides to? It’s always worth it.  

Just casually showing off his bikes, working at his farm, or spending time with his family.

No fancy filters or staged photos — just Dhoni being Dhoni, which is exactly why everyone’s obsessed.

Before you continue to read the article, take a look at the Social Chatter Summary of IPL 2024 below.

How They’re Winning Off the Pitch

With millions of followers, IPL cricketers are venturing deeper into the domain of influence beyond the cricket field. 

Through brand endorsements, social media, and collaborations, they’re becoming trendsetters in fashion, lifestyle, and social causes, and strengthening their brands.

So, what makes these cricketers such big deals outside the game? 

Here’s why they’re killing it:

• Real Talk: They share the real stuff — Rohit’s dad moments or Dhoni’s farm life make them super relatable, and fans love that.

• Style Icons: Hardik’s over-the-top attire and KL Rahul’s sharp looks make them fashion icons as these guys keep changing trends for fun.

• Business Moves: Dhoni manages other sports players and owns Rhiti Sports, and Virat runs his fitness brand, so you know they are winning in business.

• Fan Love: They’re always engaging — whether it’s Virat’s live Q&As or Hardik’s goofy reels, they make fans feel like pals.

• Inspo Vibes: From fitness to family, they’re dropping life lessons without even trying — KL Rahul’s travel posts make you wanna book a trip ASAP.

It is more than just the cricketing figures — these athletes express the essence of living big, dreaming big, and keeping it real.  

They are not worried about showing their true selves, and that’s the reason why they have so many crazy fans.

Do You Know?
The first IPL match was played on April 18, 2008, between Kolkata Knight Riders and Royal Challengers Bangalore.

Why It’s All So Awesome

Let’s be real to the fact that – not only watching these IPL icons playing, but also off the field, is a whole mood.  

They’re not just athletes, they’re like the cool older brothers we all wish we had — living loud, looking sharp, and doing it all with swagger.

From gym inspo to style goals to just cracking us up online, they make the IPL feel bigger than cricket. 

It’s a vibe these days — no longer just a tournament, but an identity, a movement, a cultural phenomenon.  

So the next time you find yourself mid-match or casually scrolling through Instagram, make sure to show some appreciation to these off-field heroes as well.  

They are literally hitting life’s sixes, and we are completely on board. Keep it up, you kings!

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