A Rich Sport – How Much Money is Invested in Cricket

| Posted on July 29, 2023

Key Takeaways

  • Cricket has evolved into a global phenomenon, attracting significant financial investments.
  • Their contract and salaries in leagues like IPL and BBL offer enormous sums.
  • Sponsorships and advertisements generate revenue for the sport, with companies seeking endorsement deals with the teams and players.
  • Cricket’s financial stability is supported by match-day revenue from hospitality, merchandise, etc. 

Cricket, a sport renowned for its rich history and passionate following, has evolved into a global phenomenon that not only captivates fans but also attracts significant financial investments. 

In this article, we delve into its world from an economic perspective, exploring the vast sums of money that circulate within the sport.

From player contracts and sponsorship deals to broadcasting rights and betting, its financial landscape is a captivating aspect worth examining. 

Player Contracts and Salaries

At the heart of its economic ecosystem lies the lucrative player contracts and salaries. With the advent of various domestic leagues, such as the Indian Premier League (IPL) and the Big Bash League (BBL), cricketers from around the world now have the opportunity to earn substantial sums. 

The top sportsmen command astronomical salaries, often reaching millions of dollars, making it a highly lucrative profession for the most talented individuals.

Notable examples of top cricket player contracts and salaries include:

  • Virat Kohli. The Indian cricket captain and one of the most prominent names in the sport, Kohli’s annual contract with the Board of Control for Cricket in India (BCCI) is reported to be worth around $7 million. Besides, he earns significant amounts from brand endorsements, making him one of the highest-paid cricketers in the world.
  • Ben Stokes. The English all-rounder, known for his exceptional skills in both batting and bowling, secured a staggering contract with the Rajasthan Royals in the IPL, valued at $1.8 million for a single season. His performances on the field, along with endorsements, contribute to his substantial earnings.
  • David Warner. An explosive Australian opener, Warner has been a consistent performer in various cricket formats. His IPL contract with the Sunrisers Hyderabad earns him approximately $1.4 million per season. Warner’s popularity and marketability have also resulted in lucrative sponsorship deals.
  • Ellyse Perry. In the realm of women’s cricket, Ellyse Perry, the Australian all-rounder, has achieved remarkable success. Her central contract with Cricket Australia, coupled with endorsements and brand associations, enabled her to earn considerable remuneration and establish herself as a prominent figure in the women’s game.
Top 5 buys of IPL auction 2023

These examples illustrate the significant financial rewards available to top players. However, it’s important to note that earnings can vary based on individual performance, reputation, and marketability within the cricketing landscape.

Sponsorship and Advertising

This game relies heavily on sponsorship and advertising to make money. Companies of all sizes are vying for endorsement deals with professional sports teams, tournaments, and athletes to cash in on the growing popularity of it as a marketing tool. 

Companies can reach a massive audience because of their widespread popularity, especially in nations like India. The money from them is pertinent to the development of the sport as a whole. Notable funding deals in cricket:

SponsorDeal Details
NikeOfficial apparel sponsor of the Indian cricket team
PepsiCoTitle sponsor of the Indian Premier League (IPL)
VodafoneSponsor of the England cricket team
Coca-ColaOfficial sponsor of the ICC Cricket World Cup
MRFSponsor of the International Cricket Council (ICC)
EmiratesTitle sponsor of the Emirates Airline T20 Tournament
Reliance IndustriesTitle sponsor of the Mumbai Indians in the IPL
Maruti SuzukiOfficial automobile partner of the Board of Control for Cricket in India (BCCI)

These examples represent just a fraction of the many sponsorship deals in this game. Brands not only gain visibility through branding on sportsman jerseys and team equipment but also benefit from extensive media coverage during matches and tournaments. 

Moreover, competitors with significant personal brands often secure individual endorsements, further increasing their financial earnings. Its funding and advertising landscape continues to evolve, with new brands entering the scene and existing ones renewing their commitments. 

Monetary support from sponsors plays a vital role in the development and growth of the sport, ensuring that teams, tournaments, and players have the resources needed to thrive.

Match-Day Revenue

Cricket matches, whether international or domestic, attract massive crowds, leading to substantial match-day revenue. The sport’s financial health is supported by revenue generated from admissions, hospitality packages, merchandise, and concessions. 

During significant matches, iconic cricket grounds like Lord’s in London and the Melbourne Cricket Ground (MCG) become economic centers, boosting local economies and showcasing the global financial influence of cricket.

Do You Know?
In 2021, the 60-day tournament IPL contributed US$182 million to the Indian economy, as per the KPMG survey report. 

Betting and Gambling

Bar Graph

While cricket’s financial side has many positive aspects, it is important to acknowledge the role of betting and gambling in the sport. Wagering on cricket with the 24betting app has grown exponentially in recent years, with millions of dollars wagered on matches, tournaments, and individual performances. 

But it’s important to tackle match-fixing and other immoral behaviors if we want to keep the sport’s credibility and encourage people to gamble responsibly. An honest and open betting system requires proper oversight and regulation.


The huge amounts of money at stake in this game are reflected in the sport’s complex financial landscape. It has developed into a highly wealthy industry, fueled by everything from eye-popping player contracts and endorsements to TV rights and match-day revenue.

Betting brings a new revenue stream to cricket, but it’s important to maintain the game’s honor while doing so. Financial considerations will play an ever-increasing part in cricket’s development as the sport advances.

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