The Board of Control for Cricket in India (BCCI) recorded a spectacular revenue of Rs 9,741.7 crore for the fiscal year 2023–24. The Indian Premier League (IPL), sometimes known as the golden goose of the Indian cricket board, contributes a substantial portion of this revenue, particularly 59%, or Rs 5,761 crore. Thanks to the big Indian diaspora, which spans several locations, the media rights for the league have been steadily growing, driven by its great viewership.
The Indian Premier League has seen a magical multiplier effect as a result of this phenomenon. Apart from generating a significant revenue boost for the BCCI, the IPL offers chances for aspiring artists and uncapped players from home cricket to display their abilities. The phenomenal success of the Indian Premier League has guaranteed that the BCCI stays the richest cricket board in the world.
Given that supporters are critical in the expansion of BCCI’s income, the board has shown great business sense in picking its agreements, including broadcasting arrangements, practice session rules as well as sponsorships. As emphasized in a report by Rediffusion, this strategic approach ensures excellence at all levels and helps to advance the game across the country.
Though the Indian Premier League is the main driver of expansion, BCCI has several sources of income. From media rights connected with non-IPL events, including Team India series, the board has additionally made Rs 361 crore. Presently, Viacom18 has secured the Indian Premier League rights for the next 2023–2027 cycle and holds rights for matches involving the Indian team. Disney Star and Viacom18 both hold rights for matches involving the Indian team.
The many income sources adding to BCCI’s profits have further cemented its place in the worldwide hierarchy of world cricket. Though the revenue from domestic cricket is still little, BCCI is thinking about buying a share in other leagues at a governance level to boost its development possibilities.
